eorge grombacher 0:00
Come on Hello Are you ready?

Alon Braun 0:13
Yes,

george grombacher 0:14
I’m ready the people are ready let’s go Welcome to life lead engage. This is George G. Our guest today is a strong and powerful Alon Bron welcome Alon.

Alon Braun 0:24
Thank you Jones I but I’m very excited to be here.

george grombacher 0:28
I’m excited to have you on lon is a modern day renaissance man. He’s a member of Israeli cyber special forces unit he’s a marine biologist, a body movement teacher and online marketing guru guru, a children’s book author, business accelerator strategist, his latest work is the entrepreneur journey along tell us a little about your personal life some more about your work, and why you do what you do.

Alon Braun 0:53
So yeah, we can start from the end. So I recently published his book The entrepreneurs journey, and become a small a best seller now, which I’m proud of that many people bought it on Amazon. And the i in this book I summarized, like the last 20 years of my life, I can say, and I summarize my most of the mistake, and you know, and the successes and the insight. And I wrote this book, first of all, for my children, like that they may be intending 20 years from now, you know, My son, or let’s say, Oh, my children, we read it all my children. Or it’s like, you know, it’s like some kind of thing that I wrote for myself that if I had the time machine will be great to read it in the best, less practical direction. And then we can talk about the book is about, it’s a framework that they give in, it’s actually based on it’s called integral philosophy and the integral framework, which is actually look like, we can actually if we, we try to solve a problem, let’s say solving a problem in that book, deal with the problem, how we take something, we create something creative, and then take it and impact the world. And usually we’re talking about like, Nic, let’s say, economy, and using financial power of impacting the world today is kind of a necessity. So we’re talking about how you take something and actually, in a way, build the team. And I suggest this is a journey of the entrepreneur, you build the team, you connect to the many people then you build systems, and then you bring

to the war are getting so this is the book is about that and it’s a very a general perspective of what you’re dealing with in a business. So any business I can you can actually look at it and even if it’s like really artistic business, it doesn’t matter. So much which kind of business or its activity to bring something to the world is very similar always. And this is what the book about. And I would love to get into the subject and start and explain because I think you know, I know Joe that you are really interested in reading and collecting information and about self growth. And what is beautiful about this family that I took, I took like eight different areas and they are connected together in a beautiful way. And it actually includes a lot of self development and leadership and in the communication and development itself of how do you make a softer and marketing strategy disease like so it collects the best that it found for every literature in order to have like one collection that the entrepreneur can use in his journey from the best that he can find. For example, you have mentioned I know you mentioned that the What was the name of the author that you write about a the right side of the brain? Julia Cameron Yeah. Okay. How these knowledge how this knowledge ask you how this knowledge you think is effective? And ask you a question, I think this knowledge you mentioned is related to the intrapreneurs how this related to intrapreneurs. And look at how and you can explain I can I can also share with you what is like this, what is the Book about audience, but how you see it, maybe you can say two words how this is connected to that. And then we this is a conversation we’re going to have.

george grombacher 4:40
Yeah, yeah, I think I think for for me, it was a helpful confirmation that very many people are in fact creative and that it’s okay and even good for you to embrace that creativity to want to bring something into the world and then giving daily practices To be able to do that,

Alon Braun 5:02
okay, this is perfect, because I will say, I will say that this, I noticed the creative people many times in my you know, in my, in my business life, and I want to believe that I am also a very creative person. Now, however, a very creative person, or very open person, you know, Jordan Peterson in the Big Five personality traits, they call it the openness, a trace of openness. how a person which is high in openness, how what is his relation to business? What is he his relation to the, you know, this intrapreneur journey, and this is what his book is about, is about how do you connect from this place, this place is like in this very personal, intimate, inner, inner self place, this book, specifically this book, it’s a really intimate inner self place, it’s all intimates that you gave me the good this example I heard before. This is a barely word to describe this, this woman work because it’s so embodied in the creativity, we talking about the different way we look at the picture with different way we draw without, can we draw from a simple symbolic memory, you actually we draw reality, it’s a very, very close and embodied practice, and how this is related to the intrapreneurship. Now, this is a book about and they and I show how you first of all, in order to be a conscious develop, and and I believe that intrapreneurs, that successful intrapreneur success, and I mean success, we will talk about his success, because success can be only financial success. But sometimes success is also when you manage to express what you wanted to express to the world. And it’s actually you. So some people, you know, I think for the artistic community, or the not or not a strictly business community, let’s say like that success is a little bit more than money. It’s a little bit more than money, I don’t think it’s very modern, even to even to consider success in persons that actually achieve only money. You know, it’s really, it’s common in the social media, you know, it this guy is very successful, this guy, very successful, you know? But is it what is success for us, because I see many people, they want to express themselves, they want to be authentic with the world, they want to be appreciated to who they are. Now, if you’re building an innovation that doesn’t take this into accounts, and you don’t do the self development work to understand with yourself, who you are, how can you bring and how do you make a theme? And how do you make a business that actually reflect who you are? Now, these parts are crucial, and I, in my journey, I seen the damage that this is making. So when women, women, entrepreneur, just copy many, many entrepreneurs and many, I find many, it’s like, I don’t know, we both know it’s like, the copy of initial model. So he sees his friend, his accountant is an accountant. And he’s a friend is making a software company he making a software company. Now, there are ideas, I don’t say that are not ideas, but the ideas which are unique. Sometimes this idea, this idea of hours a day intrapreneur is it coming from his own self of being it’s not a singer, in a singer, you know? songwriters, musicians, artists have certain ways, in a lot of work to make their creation, it does not these practices of the artist, for example,

are just unknown, for for many of the intrapreneurs because they are the other ways, and the artist lends ways to bring he thought to the world. And we can talk about strategies to do that. But if you don’t have this ability, and you never practice that, and you ever read about it, and you don’t know anything about the out in creation about specifically, you have no way to incorporate this into your entrepreneurship that you’re building. And now this is true to many other directions. So we go on the journey and the journey of the book, we start with a sensing and this is what we just spoke about. How do you come with an idea? What even the idea what is the relation to the body? What’s the best framework in the world that artists make to bring them there they communicate with the music they call it communicating with the muse, how are you making a high level idea and another high level idea, how do you bring it to life. Now so is this this part and then these are part of the second stage intrapreneur journey is expression. So expression is also out by itself. And this is beautiful because we have the input, how we get ideas, how we get things into us and how we take it out. Now, many entrepreneurs that we see his own dude are not practiced in expressing. Now we both see him on the podcast, meaning we have a little bit of a we are training ourselves, we know the significance of expressing yourself with others. You know, we this is the reason we both seen her in the podcast, because we like to we like to talk and to express and we want to explain. I see you’re nodding, for sure. Yes. So these practices are beautiful practice of the art of candy of acting of stand up comedians, of even the making a present ending a pitch deck, how can you ever entrepreneur, do anything I must say, without the ability to sell your idea is not even, it’s very difficult. And I see many, you know, they have amazing stuff, life changing, crazy stuff. And I can give example, a demo, for example, a very sad, you see, like beautiful stuff that people make save millions of life, this device has gotten going to save me millions of life, it never, never get anywhere, you know, I have never get anywhere because I never the person never get funding, and the person never get funding, because he doesn’t have any stage and the ability to talk on the stage. And when he has an opportunity to talk on the stage, he never, he always wins with the idea. He never practice his body to talk in front of people. He never, he never looked at this direction of development, he never thought it necessary. So few acting lessons, few public speaking lessons, a few you know, some college man coaching from from experts in the field and so many to the entrepreneur, it’s, you know, it’s like, it’s a big story. Now, this is expressed on stage and I show like, what limit is for expression and what we can out, can we enhance the expression, so as our functions in the book, so we need to all the time optimize this function. So this is a self development that we need, but it’s certainly a self development, and this is the first quadrant and then we move to the cultural, a quadrant, the cultural quadrant, its meaning what we believe as a, as a group, you know, these are individual. And they are, we are always you always powered off. So what we believe as a group, we have belief about this is good, this is bad, this is okay, this is not okay. This is like this, you know, we have so many beliefs as a groups. And we always also create as a group, this is a weird thing for me, and it will be very weird for auto but not understand. It is themes, it’s always it’s really, really difficult to do anything today. Without people. I do not know it even possible, you have to communicate. And I will say like this, the most successful entrepreneurs that I say that heads a great success with their thing, and I’m talking about financial success, I’m not talking about even personal success, because they know to work with people and operate many people. So once you learn to lead, because we call it lead, you can call it enslave, you can call it different names. But it’s like you work with many people, and everybody with the way that is working some people enslaved people, some people lead from another place some people, you see so many organization and the way that they operate, but the person that do it well, whatever relation the outcome is the team

succeed much more than ever. This is what’s clear to me along the way. You know, this is one of the traits For example, one of the traits that people like with high openness have. And I say this is like because they’re so high in openness, and they go to information all the times that forget about the information which is in the reality, which about because to deal with people it’s collecting information from reality, it’s not from books and not for movies, it’s a real time collection of information and processing in real time. And this is social skills. It’s really different than like learning you know, a book. It’s a it’s a it’s playing football. In class. It’s like understanding the rules of the game from the dynamic of people. Now when you when you do in order to optimize this part of your life, the social part of the cultural social path, there are best practices. There are best practices is that as well is it in here. These are like amazing practices in the literature, how we plan together, how we do a collaboration, group planning, how we talk. There are many books about that great books about that. How we make a team, how we get funding, maybe maybe are even why we need money, actually because maybe we need to take care of the team and take responsibility. What are the standards here like to operate a group of people, what is the best? What is the best literature about that. So this is essential for the entrepreneur as well. And from there, we move to the external world and the external world, in the book is about systems building system. And building systems. Again, best practices, we tend to forget that this is you have to build systems. So this is like for people like the proper DOM, sometime, you know, it’s about the idea. But now, it’s also about building the system, it’s not only make if you’re a musician, it’s not only about making a song, you have all the way to get the song to the world, and there will be publisher that will take care of your sole agent and publisher will take care of you. And he has the channels and the radio and the people and everything. And sometimes you just don’t have these people to help you like and take your idea to the world, you have to work with people in order to have the system. So either you build it, or you work with people to know to build it, or have build it. So there’s always a system building here and our best practices, how you work and system, in system level, for example, hJ Lj development framework, a different way that you test the product, and they are a framework for that. So people that coming from software engineering, they have all these frameworks. And the frameworks are actually how do you work with people in a very productive way and efficient way, as a developer? And okay, and and then from that, the book continues to the marketing. And then we have the external person, the external user customer, you know, right now, we haven’t the conversation, but the somebody’s listening to us here, we are not alone right now is somebody with us here, right? This presence, the presence of the always without here, and probably in hear me now is always there with us as entrepreneurs, we have to understand that they always there. And we forget, we don’t have to have the practices, which are, it’s not the normal way that we have lived before. When we leave without intrapreneurship, without having this concept of the third. Suddenly, you change your life, and you work all the time with the thought about the third person. It’s a very, it’s a big mind shift a certain mindset shift in mindset. And we put the name in the book to talk about the best practices for that, for example, how do you collect information? How do you collect information, how you communicate with the third entity, it’s actually a virtual third entity that we actually hooked info from the internet. So we get feedback, you know, how you get people by email, by SMS, but Facebook, everything, also the practical way that we already have information from about the people that use our services, for example. 200 years ago, this never existed. I don’t know if people will be able to collect this information, or 100 years ago, already it started. But they, you know, in my book,

I look at Edison and Edison journey is one of the greatest moment openers, and I analyze his journey with this perspective. And you see, like, Edison from 100 years ago, very similar procedures, very similar procedures that every Sema describing in my book, which are very modern, so nothing have changed, nothing might have changed. In the creation cycle itself. You still make a team, and you’re still like testing things. And so technology changed, but not the way that we practice as humans, because then we didn’t progress a lot. We still need to make ideas, we need to express ourselves. We need to get to bond with other people. We need to make a plan with them. We need to start to develop something. 100 years is the same. Nothing has changed. And many things have changed. Actually, it wasn’t for the worse. If you says you see how it Edison work. And it’s fascinating to understand that he had actually agile practices that we think that were invented like 30 years ago, it’s actually doing things right. They’ve been creating shade and the dinette in a beautiful settings. They started they have not been created 20 years ago, the startup in these groups have been created hundreds of years already

george grombacher 19:24
been around been there. been around for a long time.

Alon Braun 19:28
They are there for a long time and they are documented, but we never refer to them. We never you ever you ever hear like the team dynamic team work in like a 15th century or, or 100 years ago. People have built great stuff. Right? I must tell you it’s like you see buildings you see out you see museum being

george grombacher 19:49
we think Henry Ford invented it. Right? Yeah.

Alon Braun 19:54
Even before and before so practices like that, creating some of the practices of creation. It How do you make these things? This is this is, this is what I tried to tap into the book. And this is what I tried to look at and that in general,

george grombacher 20:11
I mean, I love it to have thought about and considered every different aspect and covered all the different quadrants that you did. And to to bring it all together in one resource, I think is is is super valuable. And I’m grateful for, for the fact that you did it. So a lot I appreciate you coming on where where can people get a copy of the entrepreneurs journey? And how can people best engage and connect with you? First

Alon Braun 20:39
of all they can they can go to Amazon that is audiobook and the Kindle version and the physical version. And they need to Google DNA Google’s I need to search ROI enterpreneurs journey they buy alone Brown, or what else they also can go to my site which is riverbanks that calm. And the actual do slash scorecard over there they have they can do a self assessment to see where they are and where where to assess themselves where cells are strong or weak or weak in regarding the intrapreneur journey as a different frameworks. So well they need religion to enhance themselves, or to learn more. And so that is that’s all a little

george grombacher 21:24
bit. Well, if you enjoyed this as much as I did, she will on your appreciation and share today share with a friend who also appreciates good ideas go to wherever you buy fine books, but certainly Amazon and pick up a copy of the entrepreneurs journey and go to river banks.com slash scorecard and take that assessment and figure out where it is that you are in your journey and figure out what you can do to to to do better. Thanks getting along.

Alon Braun 21:50
Okay, thank you very much yield and pleasure. Yeah,

george grombacher 21:53
likewise, and until next time, keep fighting the good fight. We’re all in this together.

Transcribed by https://otter.ai